September 17, 2012
TV Networks Will Be Asked to Boost ObamaCare In Plots of Their Top Shows
Abby Goodnough of The New York Times is reporting as the California state government is setting up its ObamaCare exchange, the exchange has hired a PR firm (with federal government money).
Hollywood, an industry whose major players have been supportive of President Obama and his agenda, will be tapped. Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots.
“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”
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