Rebranding Extreme Genetic Engineering

Synthetic Biology: Rebranding Extreme Genetic Engineering
Some years ago, bread companies got the word that customers wanted more fiber in their bread. Instead of making more of their bread with whole grains, a few companies actually put in wood pulp and labeled it as “fiber”. Today, in San Francisco, a group of synthetic biology companies and a representative from the US Department of Agriculture (USDA) are holding a meeting called the SynBioBeta Cultured Food Forumabout how to market foods and food additives made from extreme forms of genetic engineering as “natural” and “sustainable.”